Maximizing Your Bottom Line Online: Doing Business on the Internet

With a stellar lineup of topics, this year's Graduate School proved to be the most exciting and informative ever!

A dynamic and impressive slate of experts did justice to this educational forum that gives midsized publishers the unique opportunity not just to learn from the speakers, but to learn from each other.

PMA/IBPA developed this forum in which you can join other publishing professionals to ask questions, discuss challenges and achievements, and plan for the future of your company. You should attend PMA Graduate School if you are:

This year's event is now concluded. Be sure to watch for updates and information regarding next year's educational event!

Presenters and topics at the 2008 Graduate School:

Andrew Savikas

Andrew Savikas
General Manager, O'Reilly's Tools of Change

Are You Ready for the Future of Publishing?
An overview of the changes and challenges that have accompanied the greatest shifts in publishing since the printing press.

Click here to download a PDF of the slides from Mr. Savikas presentation.

Mike Shatzkin

Mike Shatzkin
Founder & CEO, The Idea Logical Company

Where the Web Is Taking Us: The Inevitable Future and the Book Publisher's Role in It
Including niche focus, collaboration with competitors, investment marketing, experimentation, e-books and POD.

Tim O'Leary

Tim O'Leary
President, Respond2 Communications

Capturing the Consumer: Techniques to Profitably Drive Traffic and Sales to Your Site
Scalable and trackable strategies to drive qualified consumers to your site.

Howard Fisher

Bryan Pellegrini

Fran Toolan

Howard Fisher
Managing Director, The Fisher Company

Panel Discussion—Application Service Providers (ASPs): Doing Business on the Internet: Pros & Cons

Panelists:

Bryan Pellegrini
VP Marketing & Sales, Book Group, The Media Services Group

Fran Toolan
President/Chief Igniter, Firebrand Technologies

Steve Weintraub (picture not shown)
President, Lawyers & Judges Publishing Company, Inc.

Allan Giagnocavo

Alan Giagnocavo
President, Fox Chapel Publishing

Entrepreneur's Toolbox
Insight, knowledge and tools for strategic goals, hiring and retaining staff, personal productivity, group collaboration and much more.

Janet McDonald

Janet McDonald

 

Janet McDonald
Vice President, Business Development, Ingram Publisher Services, Inc.

Mark Ouimet
Vice President, Business Development, Ingram Publisher Services, Inc.

The Consumer Found Me, Now What?
Including website options, fulfillment, physical, POD and digital printing and much more.

Tom Woll

Tom Woll
President, Cross River Publishing Consultants, Inc.

Introductions, Agenda and Objectives of the Forum