PMA Graduate School-Program

Program

These exciting topics will be presented as follows:

8:00 – 8:30 am	Continental Breakfast
8:30 – 9:00 am	Tom Woll, Cross River Publishing Consultants, Inc. Introductions, Agenda and Objectives of the Forum
9:00 – 10:00 am	Tim O’Leary, President, Respond2 Communications Capturing the Consumer: Techniques to Profitably Drive Traffic and Sales to Your Site Scalable and trackable strategies to drive qualified consumers to your site, including: Content optimization. Social networking / blog / online PR management Direct response advertising Relationship marketing
10:00 – 10:30 am	Q & A from the audience
10:30 – 10:45 am	Break
10:45 – 11:45 am	Janet McDonald, Vice President, Business Development, Ingram Publisher Services, Inc. Mark Ouimet, Vice President, Business Development, Ingram Publisher Services, Inc. The Consumer Found Me, Now What? Website options—what to build and what to borrow Offerings—exclusive or community Fulfillment—who and how Physical, POD and digital printing—what's here and what's coming
11:45 – 12:15 pm	Q & A from the audience
12:15 – 12:30 pm	Break
12:30 – 1:30 pm	Lunch and Keynote Address Andrew Savikas, General Manager, O’Reilly’s Tools of Change Are You Ready for the Future of Publishing? Download slides from this presentation. Driven by the Internet, technology is fundamentally transforming publishing. Creation, development, production, distribution, and consumption have all been touched by the changes and challenges that have accompanied the greatest shifts in publishing since the printing press. But publishing has always been driven by the essential human urge to express and to communicate, so new tools and channels appear, we use them in often unexpected ways to get our message out. Today, passionate amateurs and clever startups are creating new, asymmetric competition for the old guard by using Web 2.0 technologies throughout the publishing process, from generating ideas to packaging information to delivering products. Andrew will explore some of the major trends in our Web 2.0 world and discuss the evolving role of publishers within it. Q & A from the audience
1:30 – 2:15 pm	Mike Shatzkin, Founder & CEO, The Idea Logical Company Where the Web Is Taking Us: The Inevitable Future and the Book Publisher’s Role in It Niche focus: what it means The coming collaboration with competitors Investment marketing vs. expensed marketing The necessity of experimentation The role of e-books and POD
2:15 – 2:30 pm	Q & A from the audience
2:30 – 3:00 pm	Break
3:00 – 4:00 pm	Howard Fisher, Managing Director, The Fisher Company Panel Discussion—Application Service Providers (ASPs): Doing Business on the Internet: Pros & Cons Capital up or use ASPs? (Two SPs, two midsize publishers) Pros and cons from vendors and publishers Panelists: Bryan Pellegrini, VP Marketing & Sales, The Media Services Group Fran Toolan, President/Chief Igniter, Firebrand Technologies Steve Weintraub, President, Lawyers & Judges Publishing Company, Inc.
4:00 – 4:15 pm	Q & A from the audience
4:15 – 5:00 pm	Alan Giagnocavo, President, Fox Chapel Publishing Entrepreneur’s Toolbox As the principal in a midsized firm, you set the pace for staff , and the clarity of your decisionmaking is key. In this session, Alan will share the best software, books and other tools he has found for: Setting strategic goals Balancing work and life Hiring and retaining staff Personal productivity Group collaboration
5:00 – 5:30 pm	Reception and Networking
Note: Attendees will be provided one article to be read in advance. Attendees will also be asked to submit questions via email to insure that specific attendee objectives are met.